HURDLE
Identity, Branding, Digital Design, UX/UI
Date Completed: 04-18-23
Design Rationale
Hurdle is centered around providing users with a seamless experience in organizing their small organized races. Giving Users who love building and interacting with their community while giving back to the countless reputable charities. The icon conveys the core theme of overcoming obstacles and challenges, aligning with the spirit of racing and competition. The overall design aims to create a memorable and versatile logo that embodies the brand's commitment to empowerment, community, and the thrill of personal achievement.