ROOKIES
Branding, Brand Identity, Poster Design, Logo Design.
Date Completed: 01-26-23
Design Rationale
The Rookie brand embraces simplicity and warmth, leaning away from the sterile environments of corporate giants. Its cozy, rustic design fosters a sense of community, inviting customers to savor the genuine, personal touch that sets it apart from the usual chain coffee shops. The intentional focus was to showcase local craftsmanship and marketing materials reflecting ROOKIES commitment to authenticity, creating an environment where patrons can truly experience the essence of a neighborhood coffee haven.